Social Media Manager

Education and experience:

Bachelor’s degree and  five years of relevant experience or combination of education and relevant experience. A degree or experience in social media management or digital communications, marketing, or journalism preferred. 

Knowledge, skills, and abilities:

• Excellent writing and analytical skills
• Sound judgment; proven ability to push creatively while protecting brand and reputation
• Expertise in all aspects of social video production, including storyboarding, shooting, and editing 
• Proficiency with AI tools to support ideation, content creation and iteration, data analysis, reporting, and more 
• Knowledge of social platforms, and current and anticipated digital communication trends
• Experience with industry-standard tools used to conduct and support social media management
• Fluency in web- and app-based photo and video editing tools (e.g., Canva, Adobe Express, InShot, CapCut, Edits, etc.)
• Hands-on experience with the administration of advertising and paid content promotion
• Demonstrated commitment to proactively solving problems and developing solutions
• Experience contributing to high-functioning teams

The successful candidate will have:

• An unshakeable technical foundation in writing and editing
• A love for—and deep understanding of—visual storytelling, with basic knowledge of the skills that facilitate channel-specific optimization of creative content 
• The ability to work frequently outside of standard hours, including on evenings and weekends, to fully capture and convey the campus experience 
• Comfort appearing on camera in social video content 
• Skills to build and maintain a network of sources and collaborators to identify frequent, fruitful social-first storytelling opportunities across campus   
• A commitment to journalistic principles of truth, fairness, and accuracy
• Demonstrated ability to compelling copy adhering to brand and style guidelines
• Creative hustle paired with impeccable organizational skills, time management, and follow-through
• An intuitive understanding of how to attract, grow, and engage digital audiences through organic and paid social, third-party advocacy, and content partnerships
• The ability to imagine and articulate how different channels might advance editorial strategies for a range of audience segments
• Tendency toward curiosity, collaboration, persistence, and problem solving
• Demonstrated commitment to tracking industry trends and staying abreast of platform changes, big and little
• Eagerness to analyze audience insights and prototype new creative and editorial approaches
• The ability to problem-solve and work independently to meet deadlines and capitalize on creative opportunities
• Excellent interpersonal skills, mature judgment, and diplomacy required to interact effectively with, and provide service to, manager, colleagues, and external stakeholders
• Knowledge of Stanford’s culture and traditions a major plus

The expected pay range for this position is $119,029 – $138,578 per annum. 

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Physical requirements:

• Constantly perform desk-based computer tasks
• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking

* - Consistent with its obligations under the law, the university will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Working conditions:

• Occasional work on evenings and weekends
• Must have the ability to be present on campus as needed, with the standard expectation of 3 days per week

Work standards:

• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations
• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned
• Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.