Product Marketing Manager

🔍 Hoover Institution, Stanford, California, United States

📁: Marketing

📅   : Apr 17, 2024 Post Date

📅   : 101541 Requisition #

The Hoover Institution at Stanford University is seeking qualified candidates for the full-time position of Product Marketing Manager to join the Hoover Marketing team.

A cover letter and resume are required for full consideration.

The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy—both domestic and foreign—as well as international affairs.

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I. The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history. Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.

JOB PURPOSE:

Reporting to the senior product manager, the product marketing manager will assist with the development, delivery, sales and marketing of programs or products created by the organization. Responsible for delivering the product/program within scope, on time, and within budget.

CORE DUTIES*:

Execute product/program plan definition, and detailed rollout schedule, including collaboration with internal stakeholders.
Collaborate with web team to build webpages and newsletters for products, and upload to relevant channels and social platforms, while maintaining brand quality.
Collaborate with marketing team to develop and execute a marketing plan, assessing, and revising as necessary to meet goals.
Implement conversion strategy to meet product/program goals.
Deliver an experience that leads to high customer satisfaction and advocacy for the program.
Conduct analysis and make recommendations regarding the direction of the program or product.
Actively participates in efforts to improve products and processes across the department.
Coordinate with vendors and consultants on specific programs.

ADDITIONAL CORE DUTIES*:

· Contribute to a culture of continuous improvement and collaboration by actively participating in the Hoover Way. (Agile Methodology)

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

MINIMUM REQUIREMENTS:

Education & Experience:

Bachelor's degree and three years of relevant experience or a combination of education and relevant experience.

Knowledge, Skills and Abilities:

Experience with managing products/programs.
Demonstrated ability to manage multiple projects simultaneously.
Knowledge of various marketing elements (e.g. pricing, audience, channels, communication).
Ability to work independently to meet expected deadlines and schedules.
Demonstrated ability to understand the target audience lifecycle and ability to convert leads into new business.
Excellent written and oral communication skills.

Preferred/Desired Knowledge, Skills, and Abilities:

· Demonstrated skills using social media to advance organizational communications.

Knowledge of content management system software such as Drupal and WordPress preferred.
Knowledge of graphical and audio-visual editing software a plus.

Certifications and Licenses:

· None

PHYSICAL REQUIREMENTS*:

Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.

* Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

WORKING CONDITIONS:

Occasional work on evenings and weekends.

The expected pay range for this position is $91,000 - $118,000 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

WORK STANDARDS:

Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu

The Hoover Institution at Stanford University is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Additional Information