Marketing Specialist

Education & Experience:

Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience. Bachelor’s Degree in Business, Marketing, Communications or a related discipline and project management certificate preferred.

Knowledge, Skills and Abilities:

• Previous experience in product, program and/or services marketing.
• Demonstrated experience in social marketing/social media advertising
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Understands how to implement integrated marketing programs across channels including digital and print.
• Experience with market research and data analysis.
• Demonstrated problem solver.
• Excellent written and oral communication and presentation skills.

Preferred Skills:

• Knowledge of online marketing principles and best practices
• Use of project management tools like TeamWork; Excel statistical features, preferred; some knowledge of HTML, Drupal, and marketing automation software (Marketo) a plus.
• Detail-oriented
• Strong analytic skills
• Ability to proactively work with minimal management direction
• Ability to work under pressure in a fast-paced environment
• A self-starter
• Ability to multitask
• Comfortable working in a team environment
• Ability to learn new skills and internal processes very quickly
• Must be proficient at editing HTML, and have working knowledge of web usability principles and best practices
• Experience with email campaign management software, online advertising, online survey software, and marketing automation tools desired (preferable Marketo)
• Experience with website analytics, measurement, and online customer behavior measurement tools a plus
• Demonstrated proficiency with Microsoft Office (Word, Excel, PowerPoint) to use functions within Excel, manipulate data, work with pivot tables, and generate graphs and tables

Certifications and Licenses:

None

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.