Marketing Performance Data Analyst

About Stanford University’s Hoover Institution:

The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy—both domestic and foreign—as well as international affairs.

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I. The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history. Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.

JOB PURPOSE:

The Hoover Institution at Stanford University is seeking a highly analytical and results-driven Marketing Performance Data Analyst to join our Marketing and Communications team. This role is integral in measuring and reporting on the effectiveness of marketing campaigns, analyzing data to optimize performance, and driving data-informed decision-making to support Hoover’s mission of creating ideas advancing freedom.

The ideal candidate will excel in translating complex data into actionable insights, with a strong focus on evaluating marketing initiatives that promote Hoover’s research, events, and public policy outreach.

The Marketing Performance Data Analyst will track, measure, and analyze the effectiveness of marketing campaigns across digital and traditional channels to drive data-informed decision-making. This role will develop dashboards, generate reports, and provide actionable insights to improve engagement, optimize return on investment (ROI), and refine targeting strategies. The analyst will collaborate with the marketing and communications team, conduct A/B testing, and ensure accurate data tracking through tools like Hubspot and Google Analytics. By translating data into strategic recommendations, this position will play a critical role in enhancing campaign performance and aligning marketing efforts with institutional goals.

This position would report to our Product Marketing Manager.

CORE DUTIES*:

• Answer questions by developing research methodology, gathering data and/or using appropriate statistical techniques on available data.
• Drive collection of new data and the refinement of existing data sources; apply and use algorithms or other advanced techniques to accomplish this.
• Explore data from multiple angles, determine meaning behind the data, and recommend ways to apply the data.
• Communicate, convey, and visualize informed conclusions and recommendations across an organization’s leadership structure in a manner to “tell the story” behind the data and influence how organization approaches the challenge.
• May delineate the information to be gathered, collect data at the project inception, prescribe how to structure the data, and specify the data warehousing structure for future access.
• Through data, may predict what actions will be taken in a designated timeframe for a prescribed issue/challenge.
• May need to collaborate with other organizations to gather data. Proactively seek and locate data, including outside benchmarks or comparative data, to support or refute proposed decisions.

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

ADDITIONAL CORE DUTIES*:

• Performance Measurement and Reporting:
  • • Track, measure, and report on the performance of marketing campaigns across digital and traditional channels, including email, social media, website, and earned media.
    • Develop and maintain dashboards to visualize campaign performance and key performance indicators (KPIs).
    • Deliver regular reports to key stakeholders, summarizing successes, areas for improvement, and actionable insights.
• Data Analysis and Optimization:
  • • Analyze marketing data to identify trends, engagement patterns, and opportunities for improvement.
    • Recommend strategies to improve campaign effectiveness and return on investment (ROI).
    • Collaborate with the marketing team to refine targeting, messaging, and content strategies.
• Campaign Insights and Testing:
  • • Conduct pre- and post-campaign analysis to assess impact and effectiveness.
    • Design and analyze A/B tests for email campaigns, website performance, and digital ads to inform future strategies.
• Collaboration with Teams:
  • • Work closely with the Marketing and Communications team to align performance metrics with organizational goals.
    • Partner with content creators and event managers to ensure marketing efforts are effectively tracked and evaluated.
• Data Management and Tools:
  • • Utilize tools such as Hubspot, Google Analytics, and marketing automation platforms to extract and analyze data.
    • Ensure marketing campaigns are set up with proper tracking and tagging to enable accurate performance evaluation.
• Strategic Insights and Planning:
  • • Provide actionable recommendations based on data insights to influence marketing strategies and budget allocation.
    • Support strategic planning by evaluating the success of past campaigns and forecasting future opportunities.