Marketing Data Analyst

MINIMUM REQUIREMENTS:

Education & Experience:

Bachelor's degree and one year of experience or a combination of education and relevant experience. Experience in a marketing, communications, and/or quantitative discipline such as finance or statistics.

Knowledge, Skills, and Abilities:

• Basic knowledge and demonstrated experience using and applying analytical software, database management system software, database reporting software, database user interface and query software, and data mining software.
   
• Ability to collect data using a variety of methods, such as data mining and hardcopy or electronic documentation study, to improve or expand databases.
   
• Strong listening, verbal, and written communication skills.
   
• Ability to manage multiple activities in a deadline-oriented environment; highly organized, flexible, and rigorous attention to detail.
   
• Ability to use logic to calculate data; efficiently construct a database or scrutinize the form of a question.
   
• Ability to work with data of varying levels of quality and validity.
   
• Demonstrated ability to produce data in a clear and understandable manner meeting user requirements.
   
• Ability to work effectively with multiple internal and external customers.

Preferred/Desired Knowledge, Skills, and Abilities:

• Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager
   
• Maintain marketing data integrity across CRM, automation, and analytics systems
   
• Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement
   
• HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring
   
• GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths
   
• Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives
   
• Marketing Data Science: Experience using statistical tools to identify audience patterns and trends
  
   
• Previous experience in a marketing team or department is strongly preferred

Certifications and Licenses:

• None

PHYSICAL REQUIREMENTS*:

• Constantly perform desk-based computer tasks.
   
• Frequently sitting.
   
• Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 10 pounds.
   
• Rarely twist/bend/stoop/squat, kneel/crawl.

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

WORKING CONDITIONS:

• May work extended hours during peak business cycles.

The expected pay range for this position is $80,148 to $99,773 per annum.

Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package. 

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

WORK STANDARDS:

• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients as well as with external organizations.
   
• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
   
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.