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Marketing
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89722 Requisition #

Job Code: 4892
Grade: G

 

Stanford’s Department of Athletics, Physical Education and Recreation:

Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”) is the premier intercollegiate athletics program in the country. We are the proud Home of Champions! We lead the nation with 128 NCAA championship titles, won the Women’s Capital One Cup four of the last five years, and have brought home the Learfield Director’s Cup for 25 straight years. We also support the university’s physical education, recreation and wellness initiatives. Our dedicated staff embody a culture of excellence, embrace our mission of scholar-athleticism and exemplify a relentless championship spirit. Our actions and staff are guided by the core tenets of the DAPER culture, “The DAPER Way,” which are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead with Courage and Work Cohesively.

 

Are you ready to inspire champions? If yes, then this may be the right opportunity for you! 

 

The Department of Athletics, Physical Education and Recreation is currently accepting applications for the position of Marketing Coordinator. Reporting to the Associate Athletics Director, Marketing, this position will support all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics programs. This position will focus on email marketing and grassroots outreach, with an emphasis on student and faculty/staff engagement, while supporting all other advertising efforts. Successful execution of this role will drive ticket sales and event attendance, increase merchandise sales, generate new leads, and amplify the stories of Stanford’s student-athletes and programs. This is a full-time, exempt position.

 

Your responsibilities include:

  • Create and implement strategic marketing plans for select sports, working closely with the ticket sales and fan experience teams and with support from the marketing team.
  • Oversee all student initiatives and campus outreach, including the Red Zone, student loyalty program, faculty/staff marketing & engagement, BeWell ticket incentives, and collaboration with other on-campus groups
  • Manage, build and track marketing automation email campaigns, including nurturing campaigns and other trigger-based emails.
  • Create, optimize and track digital advertising campaigns.
  • Support development of marketing plans for other sports and initiatives.
  • Conduct ongoing market research (e.g., postgame surveys) to assist with pre and postseason planning and analysis. 
  • Write, edit, and support the design of various marketing campaigns including email marketing, digital ads, postcards, and other marketing collateral, which adhere to the communications and brand strategy and standards.
  • Work with communications and digital teams to leverage social platforms as a marketing tool to help sell tickets, generate leads, and support other revenue-generating initiatives. 
  • Work with communications, digital and video teams to amplify digital content with marketing resources to build fandom.
  • Assist in oversight and management of interns and help maintain an active project list.
  • Utilize analytics to continually adjust and improve marketing efforts.
  • Be a positive steward and ambassador of the Stanford Athletics brand.
  • Other duties as assigned.

 

Minimum Qualifications 

  • Bachelor’s degree and two years of relevant experience; or a combination of education and relevant experience. 

 

To be successful in this role, you will have:

  • Strong written and verbal communication skills
  • Creativity and ability to multi-task in a fast-paced environment
  • A self-motivated attitude with the ability to work independently
  • Ability to anticipate and/or respond effectively to changing trends and circumstances
  • Attitude that embraces change and welcomes fresh perspectives
  • Ability to learn from past mistakes and adjust accordingly
  • Ability to be a team player who is willing to “get hands dirty” and help where needed
  • Ability to think strategically and drive multiple, concurrent projects to completion
  • Proficiency with Microsoft Office Suite and Adobe Suite

 

Preferred Qualifications

  • Understanding of the college sports landscape and familiarity with Stanford’s sports
  • Familiarity with marketing automation, Google Adwords, Adroll and Facebook advertising

 

DAPER’s Integrity:

This position, along with all DAPER coaches and staff, is responsible for the integrity of Stanford’s intercollegiate athletics program and for the reputation of Stanford University. This position is responsible for ensuring that his/her/their involvement with Athletics Department activities maintains the integrity of the University’s reputation and does not negatively impact the relationship between the University and its faculty, staff, students and alumni. Additionally, this position must comply with University policies and procedures, NCAA and Pac-12 rules and regulations.

 

Why Stanford is for you:

Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

  • Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak. 
  • A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
  • A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
  • Discovery and fun. Stroll through historic sculptures, trails, and museums. 
  • Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

 

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

 

Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

 

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

 

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