Associate Director, Media Analytics

🔍 Office of External Relations, Stanford, California, United States

📁: Communications

📅   : Feb 21, 2024 Post Date

📅   : 101728 Requisition #

Main Work Location: Stanford historic campus
Schedule: Hybrid (must be able to work at least 2-3 days per week on site)

The Office of University Communications and External Relations is seeking an Associate Director for Performance Intelligence to support tracking, measuring, and understanding a wide array of communications outcomes and reputational issues. Working across all functional areas in University Communications and across campus communications units, the successful candidate will help promote a culture of data-driven decision making and contribute to the success of high-impact communications programs.

As Associate Director for Performance Intelligence you will:

- Collaborate with the Senior Director for Insights and Strategic Initiatives to define what to measure and turn it into actionable communication strategies.
- Explore web, social network, email, and search data from multiple angles, determine meaning behind the data, and recommend communications strategies to apply the data.
- Communicate, convey, and visualize informed conclusions and recommendations to “tell the story” behind the data and influence the organization’s communication strategies.

The ideal candidate will possess a strategic orientation; strong presentation skills; strong communications skills, both written and oral; a bias toward action; and a desire to continuously learn. The Associate Director for Performance Intelligence reports to the Senior Director for Insights and Strategic Initiatives.

University Communications, part of the Office of External Relations, provides support and campus leadership in planning, coordination and implementation of strategic communications programs that support Stanford University and its mission. University Communications is responsible for brand positioning and strategy; issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; executive communications with all constituencies; major publications; and a campus video productions studio and video production group. University Communications coordinates with communications professionals across the university, provides leadership to the Communications Working Group, and advises on communications policy with senior executive staff.

In this role you will:

- Deepen and enhance analytics capabilities in the areas of channel measurement (web, social networks, email, and search); audience/influencer discovery; and big-data analyses of interactions on social networks.
- Partner closely with content and social teams to monitor performance of channels, create and deliver reports and presentations, and refine reporting methods and workflows.
- Execute and optimize team practices and processes, including audience research, message testing, website and email analytics, social analytics, and other activities.
- Develop benchmarking frameworks and other metrics to measure the impact of websites, newsletters, video, social media content, and media placements.
- Inform the creation of editorial products through analysis of web and social data. Devise message testing criteria for evaluating and optimizing content creation and delivery.
- Advise University Communications leadership and school/department communications leadership on the efficacy of communications programs.
- Recommend channels and strategies for delivering key messages to target audiences.
- Direct channel audits and audience surveys.
- Coordinate with and support the Associate Director for Brand Intelligence on listening and reputation research efforts that investigate audience perceptions of Stanford and issues of significance to higher education.
- Optimize spending on paid campaigns to reach target audiences.
- Design and/or participate in digital strategy and insights training courses.
- Represent the Insights function as a key contact and subject matter expert within University Communications.
- May supervise interns or vendor interactions.
- Other duties as assigned, including occasional “on-call” work on nights and weekends.
- Demonstrate a commitment to promoting and supporting an environment of diversity and inclusion.

To be successful in this role, you will bring:

- Bachelor’s degree and eight years of relevant experience, or combination of education and relevant experience.
- Deep knowledge of Google Analytics/GA4, social networking tools such as Khoros, Talkwalker, and email analytics tools, such as Marketo or Mailchimp.
- Knowledge of the web, technology, social platforms, current and future trends.
- Demonstrated ability to prioritize own work and multi-task; excellent organizational skills.
- Demonstrated ability to communicate effectively both orally and in writing.
- Demonstrated experience working both independently and as part of a multidisciplinary team.
- Proficiency supporting public opinion polling a strong plus.
- Reputational issue tracking and reporting skills strongly preferred.

Working Conditions:
Occasional work on evenings and weekends.

The expected pay range for this position is $129,000 - $160,000 per annum.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

PHYSICAL REQUIREMENTS*:

- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

WORK STANDARDS:

- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu/.

Why Stanford is For You:
Stanford University is one of the world’s premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Bay Area employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford’s future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.

Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

- Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
- A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
- A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
- Discovery and fun. Stroll through historic sculptures, trails, and museums.
- Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information